On 27 July, the Federal Trade Commission ( FTC) Chairman Jon Leibowitz spoke in front of the U.S. Senate Committee on Commerce, Science, and Transportation about actions the FTC has taken to protect consumer privacy. The testimony focused on the ...
Seven major food and beverage companies (Coca-Cola, PepsiCo, Nestle, Kellogg, Mars International, General Mills and Hindustan Unilever) have signed a unique pledge committing themselves to responsible advertising and marketing to children. This is ...
The Institute for Health Research and Policy of the University of Illinois at Chicago released a study revealing that children are seeing fewer television ads for sweets and beverages than they used to, but are being exposed to more TV ads for fast food.
A new law passed by the National Assembly will ban tobacco advertising from TV, radio, newspapers and billboards. The law, which will come into effect in six months, will also force manufacturers to use 60% of the packets to inform users of the ...
A plan to remove "junk" food from schools was presented by Health Minister Trinidad Jiménez at a meeting of Spain's Inter-Territorial Health Council.
On 16 July, the Direct Marketing Association (DMA) published the latest edition of its Direct Marketing Code of Practice. For the first time, there are rules for environmental best practice, including making environmental claims in marketing ...
A recent survey by the Consumer Ombudsman has found that intrusive, alluring and misleading marketing to children has increased in the last year, prompting calls for improved practices in the advertising industry.
On 8 July, in the Case C 558/08 Portakabin BV v. Primakabin BV, the European Court of Justice (ECJ) acknowledged in a ruling that Google's AdWord's advertising product does not break European trade mark laws by allowing its advertiser clients to bid ...
